The lessons cover the essential content of business management (strategic and operational management), market management (market research, benchmarking, outsourcing, etc.), human resource management (recruitment, development, remuneration, etc.) and employee management (motivation and development of employees, communication with employees, etc.).
Furthermore, risk management (how to deal with risks that can affect a company) and crisis management (how to deal with crises (strategic crisis, success crisis, liquidity crisis)) play an essential role in the lessons.
Business planning involves calculating an optimal business organization (highest company income, best utilization of the company's resources, etc.) that is possible with the company's existing resources (land, labor, buildings, machinery).
For many farmers and foresters, compensation payments and subsidies under the Common Agricultural Policy and rural development programs constitute a significant portion of their income. Therefore, current regulations on this topic are essential knowledge for farm managers.
Creating a business plan is a key task in business management. Therefore, the essential components of a business plan are discussed and developed using concrete examples. Marketing plays a central role in the business plan. Consequently, the most important marketing tools (product policy, pricing policy, communication policy, and distribution policy) are explored in class. Finally, a business idea is developed and a business plan is created.
