Visions require courage, and courage requires action!
Three farmers from eastern Styria proved exactly that when they laid the foundation for Frutura What began with the modernization of drying facilities has developed into one of the largest producers of fruit and vegetables in Austria – Frutura supplies up to three million people daily.
But Frutura stands for more than just fresh food:
- Geothermal energy
- sustainability
- Species conservation and a focus on the future shape their philosophy.
In an impressive presentation at the HBLFA Raumberg-Gumpenstein on January 23, 2025 , CEO Manfred Hohensinner outlined his life story and the development of the company to the young people. He looked back on Frutura's evolution, spoke about the challenges he faced in his life, and emphasized the importance of perseverance, goals, partnership, and steadfastness.
Frutura addresses important future topics in numerous projects – the innovative BeeWild project also involves collaboration with the research department of the HBLFA Raumberg-Gumpenstein. He also offered a glimpse into the future, presenting his ideas and visions for agriculture in Austria.
The subsequent discussion session provided ample opportunity to address the students' questions. The event certainly sowed valuable seeds of thought!
A podcast featuring Mr. Hohensinner will also be released in the coming weeks as part of the "Agrar Science - Knowledge Compact" series from HBLFA Raumberg-Gumpenstein.
We thank Mr. Hohensinner for his time!
